An official website is the most important factor in your dental marketing campaign. However, it needs to be maintained and updated on a regular basis. This is to get the maximum potential out of the prospects that a good website is able to generate for a dental practice.
To find out the secrets to successful dental websites you need to speak to an award-winning digital dental marketing team who specialise in creating websites for dental practices. You need a modern, bespoke and professional dental website which showcases your dental practice to its highest potential. Your website is the virtual front door to your dental practice and you need to set an excellent first impression. It must resonate with your visitors and encourage them to associate you with quality dental care and fantastic customer service. Your website should tell your patient exactly what type of dental practice you are and why you are different from the other dental practices in your area. You need to convince your visitors that they should address their dental needs with you, rather than the other dental practices nearby.
7Ps of dental marketing
To help you do this you need to delegate your website to your dental marketing team. They will find out everything they need to know regarding your dental practice and your business. They will help you make sure that you have addressed all aspects of your business on the website, so that visitors are able to find all the information that they are looking for and do not have to browse through your competitors’ websites for more information. An excellent way of making sure that you have addressed all aspects of your business on your website is by using the 7Ps of dental marketing. This is an excellent strategy to help visitors familiarise themselves with you and the dental practice and the information makes sure that your website is bespoke and highly personalised, promoting trust and credibility as well.
The 7Ps of dental marketing begin by addressing the profile of your dental practice. This is your name, your branding and your unique selling points which set you apart from the other dental practices in your area. Your branding should be memorable and stand out from amongst the competition. The strategy then goes on to address the people on your team and the dental practice itself. This means including plenty of pictures, videos and messages from the different members of staff, making sure this is updated with the introduction of new staff or with the departure of existing staff. A three-dimensional tour of your dental practice can help patients familiarise themselves with your surroundings to help ease apprehension and anxiety, especially in the case of nervous patients. Other factors addressed by the 7Ps of dental marketing are the promises of good dental care and the proof that you are able to fulfil these promises. Speak to a digital dental marketing team today and find out more about the 7Ps of dental marketing and how you can use these to help you create a successful dental website that will attract new patients for your dental practice.